From Vultures to Vampires 2: The Battle for Commodore’s Intellectual Property (2005-2010)

Description

Table of contents

• Chapter 1: The circle of life: Happy 20th Birthday, Amiga!
• Chapter 2: Getting better? It can’t get no worse?
• Chapter 3: Powered up
• Chapter 4: Swimming against the tide
• Chapter 5: Breakthrough
• Chapter 6: A new beginning
• Chapter 7: Commodore revisited

The Author

With a career spanning more than 45 years in the computer industry, David John Pleasance’s success is legendary – it is estimated that he was directly responsible for the sale of some 2.25 million computers.

During his influential tenure at Commodore, which included offices in the UK, Switzerland (responsible for 35 countries) and the US, David formed long-term partnerships with the world’s leading publishers of games and productivity software, always at least one step ahead of the competition. He has set the standard in marketing and is specifically known for his pioneering idea of bringing combined computer and software packages to market.

No one else could be better qualified to tell this compelling, unbelievable (but true) story about the mismanagement of a global computer giant.